Director of Paid Media

Katie Peddicord is a political media and paid advertising professional with over a decade of experience in broadcast media, political advertising, and competitive intelligence. She currently serves as Director of Paid Media at Old Town Media LLC, where she leads the implementation of client media plans.

Prior to joining Old Town Media, Katie was a Political Advertising Specialist at Hearst Television in Washington, D.C., where she helped develop and implement standard operating procedures to support the transition of bringing national political sales in-house, while also delivering real-time competitive data to agency clients across all Hearst stations. Earlier in her career, she served as a Political Competitive Specialist and Client Sales Planner at Locality Broadcast, acting as the primary point of contact for media buying agencies, contributing to the development of a political spending tracking system, and maintaining the competitive database relied upon by agency partners. She began her career at TeleRep, building a strong foundation in broadcast sales and competitive reporting across a network of 125+ television stations.

Katie's expertise spans competitive intelligence, media planning, and agency relations, with a steady focus on helping clients make informed decisions in the fast-moving world of political advertising. 

Outside of work, she lives in Sandy Spring, MD with her husband, Kyle, and their two children — and can often be found on the sidelines cheering at one of their sporting events.